Simpson
A remarkable resident story with national reach. 3rd3rd developed a public relations campaign that brought Simpson House into the spotlight, securing CBS News coverage that celebrated an extraordinary resident while building awareness of the community and its commitment to purposeful aging.
Challenge
Simpson wanted to increase brand visibility and strengthen its reputation as a community where older adults continue to lead remarkable, meaningful lives. The opportunity was to identify an authentic, newsworthy story that would resonate with audiences beyond traditional aging services marketing.
Solution
3rd3rd public relations team members identified and pitched the inspiring story of Dr. Bernett, a 91-year-old Simpson House resident who became the first African American woman to graduate from the University of Pennsylvania with a medical degree in 1964. Through strategic media outreach and storytelling, we secured CBS News coverage highlighting her extraordinary achievements, lifelong contributions and connection to Simpson House.
Results
The story aired across multiple CBS stations, generating 14 media mentions, an estimated audience reach of 718,302 and $65,284 in earned publicity value. The coverage elevated Simpson House’s visibility while reinforcing its reputation as a community that celebrates the stories and contributions of residents.
