Who We Are

We’re a brand marketing agency for senior living, aging services organizations and companies serving the third-third of life.

Fresh eyes are our superpower.

You won’t find one-size-fits-all marketing here. No matter how many communities we work with, we approach every new client like it’s our first. We listen, ask questions and find the sacred cows that could be holding your brand back.

We also look for what makes your community like no other. Then we build the strategy, brand and creative around it.

The 3rd3rd Advantage.

We’re an agency owned and run by women, so we know your decision makers in more ways than one. Along with being strategists, creatives and marketers, we’re daughters, mothers, spouses, caregivers and often, the very consumers our industry wants to reach.

This doesn’t mean we assume everyone thinks like us. But that lived experience helps us see your audience clearly, so when they find your brand, it feels like the answer they’ve been looking for.

Let’s Talk

Our Services

Branding & Positioning

Long before anyone takes a tour, they’ve already decided how they feel about you. A strong, consistent brand makes sure that feeling is the right one. We listen to residents, staff and the market, find what makes you different and then build a position no one else can claim. + Learn more

Websites & Digital

Most families meet you through a screen first, often on their mobile at 11:00 p.m. We create a digital presence through web, social and email that draws your ideal audience in and encourages them to reach out or schedule a visit. And perhaps most importantly, we specialize in the SEO, AIO and paid search that will get them there. + Learn more

Public Relations & Social Media

Good PR builds trust, boosts your search rankings and keeps working long after the story runs. We help communities discover and polish their best stories and then get them in front of the right people, whether that’s national media, podcasts, bloggers, influencers or feeds where families do their homework. + Learn more

Lead Generation

We often get asked for cost per lead by channel, which is a fair question. But focusing on leads actually limits you, because the channel someone came in from is the last part of a much longer journey. So we help you show up everywhere the decision gets made from PR, digital and events to direct mail, sponsorships and good, old-fashioned word-of-mouth. + Learn more

Video & Photography

If an image is worth a thousand words, why are most senior living images from the same stock photo library? We organize and direct custom shoots to capture real residents, real staff and real life, in the best, most interesting light possible. People can tell the difference, and that difference helps them feel seen and drawn to your community. + Learn more