Newsflash: Nobody’s excited about buying senior care.
Silver-haired couples in tandem bathtubs. Restaurant service by people wearing blue latex gloves. This is not the life folks dream of in their third chapter, and they’re not buying it. Literally.
That’s why we don’t “sell” senior care at all. Instead, we lean into what each community offers that future residents would look forward to in their next stage of life. The result is increased census, residents who truly fit into their communities and organizations that grow with purpose.
Good company.
We market to seniors people.
We have a radical theory that you should talk to your audience like people, no matter their age. People who make buying decisions based on what they like, not what year they were born.
This philosophy allows us to honor the truth of getting older, while also tapping into what excites people of every age: the potential, opportunity, ideas and inspiration that lies ahead.
That shift in philosophy leads to a shift in revenue.
Age is not a number. Results on the other hand…
100% success rate in improved responses, lead gen and engagement
Created brands that yield ROIs of 300:1
15 employees across 8 states
Helped 50+ communities achieve measurable results and increase census since 2015
Helped census-challenged communities rebound to full occupancy within one year
500+ combined years of experience across senior living, Fortune 500 and global brands
Featured Work:
Hillcrest’s ELEVATE Magazine
When 3rd3rd branded Hillcrest as the “Un-Retirement” community, it opened the door to all sorts of creative projects that broke the senior living mold. The latest is Elevate, a quarterly lifestyle magazine for people over 60. Elevate elegantly promotes Hillcrest’s brand values through expert-written wellness articles and artful photography, without overtly “advertising” senior living. This tactic works well in brand awareness and lead generation, especially for the crowd who would never consider 60+ community life.
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