Newsflash: Nobody’s excited about buying senior care.
Silver-haired couples in tandem bathtubs. Restaurant service by people wearing blue latex gloves. This is not the life folks dream of in their third chapter, and they’re not buying it. Literally.
That’s why we don’t “sell” senior care at all. Instead, we lean into what each community offers that future residents would look forward to in their next stage of life. The result is increased census, residents who truly fit into their communities and organizations that grow with purpose.
Good company.
We market to seniors people.
We have a radical theory that you should talk to your audience like people, no matter their age. People who make buying decisions based on what they like, not what year they were born.
This philosophy allows us to honor the truth of getting older, while also tapping into what excites people of every age: the potential, opportunity, ideas and inspiration that lies ahead.
That shift in philosophy leads to a shift in revenue.
Not new to aging services, just different than most.
10+ YEARS
We Know Aging Services.
Big-brand agency minds with more than a decade deep in aging services.
100+ COMMUNITIES
One Size Fits No One.
Every community has its own story. We make sure the world sees it.
B2B + B2C
We Speak Both Languages.
From AgeTech boardrooms to consumers’ living rooms, we know what moves people.
RESEARCH FIRST
Not Guessing, Asking.
Robust research that doesn’t cost an arm and a leg.
3 DISCIPLINES
Under One Roof. Turnkey.
Brand & Creative. Digital. PR + AIO. All working together.
TRUE PARTNERS
We’re in Your Corner.
Not transactional. Just smart people who care about your success.
Featured Work:
Hillcrest’s ELEVATE Magazine
When 3rd3rd branded Hillcrest as the “Un-Retirement” community, it opened the door to all sorts of creative projects that broke the senior living mold. The latest is Elevate, a quarterly lifestyle magazine for people over 60. Elevate elegantly promotes Hillcrest’s brand values through expert-written wellness articles and artful photography, without overtly “advertising” senior living. This tactic works well in brand awareness and lead generation, especially for the crowd who would never consider 60+ community life.
Industry Partners & Memberships
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