Many Gen Xers are already researching communities for their parents, comparing options, reading reviews and reaching out to sales teams. That means they’re forming opinions about senior living right now, including whether they could ever imagine choosing it for themselves.
The senior living industry is going through a major change. This probably isn’t a surprise to anyone responsible for occupancy, sales or marketing.
Elder Abuse Awareness Month is an important opportunity for senior living organizations to address a topic that is often misunderstood and rarely discussed.
Marketing isn’t about showing everything you have. It’s about showing something that resonates emotionally, so people feel something → pause → click → enter your world.
Seattle, WA, October 9, 2025 – On Ageism Awareness Day, 3rd3rd Marketing, known as the “Un-Senior Living Agency,” is calling attention to one of [...]
August 13, 2025 – Seattle, WA – 3rd3rd Marketing, a Seattle-based creative agency that specializes in senior living and aging services, is proud to [...]
August 13, 2025 Our 3rd3rd founder, Cynthia Thurlow, was pleased to be featured in an episode of Elevate Eldercare with AgingIN‘s CEO, Susan Ryan. [...]
AI is fantastic at speed, pattern-spotting and scale. It’s not fantastic at judgment, nuance or living your brand’s values. Use it—wisely. Click the link below to learn more about AI and advertising.
Why NOW is a prime opportunity for senior living communities. When money feels uncertain, people look for trusted guides. This is the moment for communities to be a resource hub—not just a sales engine.
Nearly half the U.S. population is over age 50, but you’d never know that from perusing most online ads. In fact, despite their immense purchasing power as consumers, older Americans are largely ignored by marketers.
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