Press & News

The 3rd3rd Press Room.

At 3rd3rd, we tell stories that challenge outdated ideas about aging, bring senior living communities to life and give a bigger platform to people and ideas worth sharing.

Here’s where you’ll find our latest news, team press and stories we’ve placed for our clients.

Reporters, we’re always happy to be a resource for stories on aging, ageism, senior living and the changing expectations of older adults. Click here to learn more about the 3rd3rd Marketing PR services.

3rd3rd news

3rd3rd in the News.

We’re Not Gonna Take It: Gen X Expects a Different Senior Living Experience

October 9, 2026
We’re Not Gonna Take It: Gen X Expects a Different Senior Living Experience

July 7, 2026
Two Senior Experts Share an Insider’s Guide to Confident Aging in New eBook, A Good Life Anywhere

Cynthia and Shirley

May 18, 2026
Hillcrest and 3rd3rd Reframe Senior Living Marketing at LeadingAge California Conference

April 29, 2026
Finding Your Voice: How Senior Care Communities Can Build a Distinct and Trustworthy Brand

Leadership summit

April 20, 2026
3rd3rd Marketing President Cynthia Thurlow to Challenge Status Quo at LeadingAge Leadership Summit

March 12, 2026
3rd3rd Marketing Shares the Stage at National Conferences to Redefine Senior Living Engagement

February 15, 2026
3rd3rd Marketing and AgingIN Tackle Senior Living’s Workforce Crisis

Solo agers

November 4, 2025
Solo Agers: An Untapped Prospective Resident Pool for Senior Living

LeadingAge 2025

November 3, 2025
3rd3rd Marketing Brings “Un-Senior Living” to LeadingAge Annual Conference Championing Inclusive, Age-Positive Marketing in Senior Living

Ageism Awareness Day

October 9, 2025
On Ageism Awareness Day, 3rd3rd Marketing Urges Organizations to Rethink How They See Age

August 13, 2025
3rd3rd Marketing Rebrands CFI as AgingIN to Inspire the Future of Eldercare

August 12, 2025
Our 3rd3rd founder, Cynthia Thurlow, Was Pleased to be Featured in an Episode of Elevate Eldercare with AgingIN‘s CEO, Susan Ryan

August 5, 2019
Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

Older Americans

September 25, 2019
Older Americans Are Half the Country, but Seldom Seen in Online Ads

Stories We’ve Helped Tell.

Hillcrest social story

August 25, 2026: Hillcrest
This new role is transforming the resident experience at one senior living community

AgingIN social post

August 12, 2026: AgingIN
Denver choir using music to bring people together through difficult times

Simpson article

July 7, 2026: Simpson House
6 Meaningful Ways to Connect During Memory Care Visits