Cadence Living
A scalable brand built for growth. 3rd3rd helped Cadence Living establish a distinctive, flexible brand identity that supported its expansion from a single community to more than 35 communities, while maintaining consistency across diverse markets and offerings.
Challenge
As Cadence Living prepared to grow beyond its first community, it needed a strong, recognizable brand that could evolve alongside future expansions and acquisitions. The challenge was creating a cohesive identity that could accommodate communities across different markets, price points and lifestyles.
Solution
3rd3rd developed a flexible brand system with customizable guidelines that maintained a consistent look and feel while celebrating each community’s unique character. We also created the signature tagline, “Life in the Key of Beautiful®,” capturing Cadence Living’s lifestyle-focused philosophy.
Results
Cadence Living grew to more than 35 communities, supported by a scalable brand that works across both luxury and value-oriented properties. The unified identity streamlined the development of marketing collateral and websites, creating cost efficiencies while allowing each community to stand out in its local market.
