23 Jul Older Adults + Today’s Economy — What We’re Seeing (And Why Communities Should Lean In)
Prices are still rising—just more slowly. As of June 2025, inflation ran 2.7% year-over-year, with shelter costs a key driver. (Bureau of Labor Statistics) Social Security’s 2025 COLA was 2.5%, adding roughly ~$50/month for the average retiree—helpful, but not game-changing against persistent price pressure. (Social Security) Medicare costs also ticked up: Part B’s standard premium is $185/month in 2025 (up from $174.70), with higher-income surcharges adjusting as well. (Centers for Medicare & Medicaid Services) Meanwhile, everyday realities bite: 73% of adults (30+) say they worry about prices rising faster than income, a trend AARP has tracked for years; groceries remain a top stressor across income levels, per a recent AP–NORC poll. (AARP, AP News)
There’s some good news for savers: many online banks are still offering high-yield savings and CDs in the ~3.5–4.6% range, depending on terms and conditions—meaning older adults with cash reserves can finally earn something again. (Kiplinger) But the big budget buster looming over many families is long-term care: most people over 65 will need some form of it, and annual costs can be six figures—making early planning critical. (Investopedia)
Why NOW is a prime opportunity for senior living communities
When money feels uncertain, people look for trusted guides. This is the moment for communities to be a resource hub—not just a sales engine.
- Host “Cost of Aging 101” Q&As that demystify Medicare changes, COLA impacts, and care planning. Reference current Part B premiums and COLA facts in plain English. (Centers for Medicare & Medicaid Services, Social Security)
- Publish monthly “Market Check” posts: inflation snapshots, how far benefits stretch locally, and tips to earn more on cash via insured vehicles (with disclaimers). (Bureau of Labor Statistics, Kiplinger)
- Offer care-navigation content (checklists, webinars) that tackle real long-term care costs and family dynamics—before a crisis hits. (Investopedia)
Position your brand as the calm, credible voice. Helpful now = top-of-list later.
