Rock Your Census In 2026.
Hosted by 3rd3rd Marketing • Free webinars
These C-level webinars are for senior living marketing professionals who are looking to for better ROI on their marketing and faster selling process.
Upcoming 2026 Webinars.
Webinar #2:
SALES ENABLEMENT 2026: TURNING LEADS INTO MOVE-INS
90 Minutes • Rapid-Fire • High-Impact Tools for Your Sales Team
Friday, February 13 • 9:00 a.m. PST / 12:00 p.m. EST • 90 Minutes
Senior living leaders have invested heavily in lead generation. But the real question remains: “How do we turn more leads into tours and more tours into move-ins?” This fast-paced, 90-minute session brings together four leading sales-enablement partners to deliver practical tools your team can use immediately. Each expert tackles a different conversion bottleneck to help your community strengthen its pipeline, improve tour quality, and reduce drop-off.
- Strengthen tour-to-deposit conversion
- Reduce lead hesitation and drop-off
- Shorten decision timelines
Who should attend?
Executives, sales and marketing leaders, and sales counselors looking to improve conversion performance. You’ll walk away with a focused, ready-to-implement 2026 sales-enablement action plan, packed with tools, techniques, and partnerships that help ensure your investment in leads turns into revenue and resident.
3rd3rd Marketing: Attracting High-Intent Prospects
Learn how internalized ageism keeps ideal prospects from raising their hand and how modern messaging moves buyers from curious to committed. We’ll also cover tactics for getting more people on property to see your community.
Blue Fingerprint
Blue Fingerprint will show sales teams how to simplify and organize to improve accuracy, reduce paperwork and accelerate turnaround times while enhancing the buyer experience.
MoneyGauge: Preventing Financial Drop-Off
Many prospects quietly exit because they assume they can’t afford you. MoneyGauge will share simple steps to reduce financial fear, build trust early, and quickly identify qualified, ready-to-act buyers.
The Vectre: Personalize the Sales Process
The Vectre will demonstrate how YourTour empowers sales associates to make the best first impression, personalize the sales experience and create efficiencies that shorten the prospect journey.
Learn more about our webinar speakers and products.
BLUE FINGERPRINT
New-home selections often overwhelm prospects and slow down move-ins. Remembering choices, tracking details, and endless emails take a toll on your sales team and your buyers. Blue Fingerprint will show sales teams how to simplify and organize to improve accuracy, reduce paperwork and accelerate turnaround times while enhancing the buyer experience.
- Eliminate confusion, rework, and missed details
- Have a clean, visual system
- Remove “selection stress” frees the sales team to focus on closing
MONEYGAUGE
Affordability is the first concern for prospects, yet communities wait too long to address it. MoneyGauge by myLifeSite helps remove that barrier early by giving prospects a personalized financial-fit estimate in minutes. MoneyGauge helps communities:
- Reduce lead drop-off by resolving affordability fears before they derail the conversation.
- Shorten the sales cycle with fast, personalized financial fit assessments.
- Identify qualified prospects sooner, allowing sales teams to focus where it counts.
THE VECTRE
Senior living sales teams are challenged with slower sales momentum, evolving sales processes, and selling to a different prospect. YourTour helps:
- Personalizes the sales experience, so sales team can create deeper relationships.
- Sales associates focus prospects on specific lifestyle amenities and floor plans for personal life enrichment.
- Drive sales momentum by painting a vivid picture of what life could be like within your community.
Webinar #3:
WORKFORCE THAT STAYS: CREATIVE STRATEGIES TO ATTRACT, INSPIRE & RETAIN A MISSION-DRIVEN TEAM
Friday, February 27 • 9:00 a.m. PST / 12:00 p.m. EST • 45 Minutes
Every senior living leader knows the truth: You can’t grow census, elevate your brand, or deliver exceptional care without a stable, committed workforce. In today’s competitive market, attracting staff is not enough—teams must feel valued, supported, and connected to a mission that matters. This powerful session brings together 3rd3rd Marketing and AgingIN to share real-world strategies that help communities build a workforce that stays and loves it.
Use modern storytelling to make your community a place people want to work.
- Attract purpose-driven candidates instead of “warm bodies”
- Communicate your organizational WHY so employees feel connected
- Build pride, belonging, and identity inside every department
Hiring is costly. Losing people is even costlier. AgingIN’s coaches will show how to:
- Build a culture where people feel safe, supported, and heard
- Reduce burnout, stress, and conflict on care teams
- Understand the real cost of turnover—and how retention protects your budget
Ready to refresh your approach in 2026? Connect with us today. Call 888-776-5135, email Amy Estridge at amy@3rd3rd.com or make an appointment below for an introductory consultation.
Past 2026 Webinars.
Webinar #1:
2026 CEO RESET: STRENGTHEN YOUR MARKETING, CENSUS, AND BRAND STRATEGY
Friday, January 30 • 9:00 a.m. PST / 12:00 p.m. EST • 45 Minutes
This session helps CEOs, COOs, and CFOs step back, diagnose organizational health, identify risks, and uncover opportunities to strengthen demand and financial resilience. Attendees will leave with a clear plan for what to consider now, review in Q1, and bring to their boards in 2026. You’ll learn how to:
- Use simple diagnostic tools to spot gaps in marketing effectiveness before they impact census and how to correct them.
- Build a predictive, defensible census plan with early warning signs for pipeline fragility and demand suppression.
- Determine if it’s time to rebrand using indicators of brand erosion, expansion plans, for-profit competition, workforce challenges, internalized ageism, demographic shifts, and expected ROI.
- Assess the real opportunities and potential pitfalls of AI marketing innovations.
