Blog

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="SectionPadding"][vc_column][vc_column_text css=""]When we hear the words “elder abuse,” we probably think of dramatic situations that occur somewhere else, or to someone we don’t know. But elder abuse is often far more subtle than we realize. Elder Abuse Awareness Month is an important opportunity for senior living organizations to address a topic that is often misunderstood and rarely discussed.

I have a rule as a career marketer: Never click digital ads. (We all know what happens next… the endless retargeting, the algorithmic stalking, the sudden realization that you’re being watched more closely than your own dog.)...

AI is fantastic at speed, pattern-spotting and scale. It’s not fantastic at judgment, nuance or living your brand’s values. Use it—wisely. Click the link below to learn more about AI and advertising....

As a culmination of 3rdPlus’ recognition of Anti-Ageism Day 2023, Saturday, October 7, we are sharing some national observations about how “benevolent ageism” could impact your senior living community’s business and resident psyche....

In the competitive world of senior living, every decision made about your brand’s communications strategy can either elevate your community or hinder its growth. Some senior living communities are understandably budget-conscious and often attempt to cut costs by using in-house staff or inexpensive consultants for their brand messaging. But is this truly saving money—or costing you in census?

Check out 3rdPlus founder Cynthia Thurlow-Cruver’s interview with Mary-Therese Griffen from Media Champions on their Daily Ad Briefs webcast....

Today, my team and I are launching 3rdPlus. Our mission is to inspire, enrich and nurture the lives of people to make aging better. ...

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