3rd3rd Press Room.
At 3rd3rd, we help tell stories that challenge outdated ideas about aging, bring senior living communities to life and give people and ideas worth knowing a bigger platform.
Here you’ll find the latest news from 3rd3rd, media coverage featuring our team and stories we’ve helped bring to the media for our clients.
Reporters, we’re always happy to be a resource for stories about aging, ageism, senior living and the changing expectations of older adults. Click here to learn more about the 3rd3rd Marketing PR services.
3rd3rd in the News.
- Two Senior Experts Share an Insider’s Guide to Confident Aging in New eBook, A Good Life Anywhere
- Hillcrest and 3rd3rd Reframe Senior Living Marketing at LeadingAge California Conference
- 3rd3rd CEO Cynthia Thurlow shares how a clear, authentic brand voice helps senior living communities build trust, stand apart and attract the right residents in this i Advance Senior Care feature
- 3rd3rd Marketing President Cynthia Thurlow to Challenge Status Quo at LeadingAge Leadership Summit
- 3rd3rd Marketing Shares the Stage at National Conferences to Redefine Senior Living Engagement
- 3rd3rd Marketing and AgingIN Tackle Senior Living’s Workforce Crisis
- Thank you to McKnight’s Senior Living for amplifying the conversation about solo aging: Solo agers—an untapped prospective resident pool for senior living
- 3rd3rd Marketing Brings “Un-Senior Living” to LeadingAge Annual Conference Championing Inclusive, Age-positive Marketing in Senior Living
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- On Ageism Awareness Day, 3rd3rd Marketing Urges Organizations to Rethink How They See Age
- 3rd3rd Marketing Rebrands CFI as AgingIN to Inspire the Future of Eldercare
- Our 3rd3rd founder, Cynthia Thurlow, was pleased to be featured in an episode of Elevate Eldercare with AgingIN‘s CEO, Susan Ryan. Susan and Cynthia sat down for a candid conversation that blends personal journey, professional insight and the urgent need for change in aging services. Listen here
- On August 5, 2019 3rd3rd was featured in New York Times: “Older People Are Ignored and Distorted in Ageist Marketing, Report Finds.”
- 3rd3rd was featured on CBS News Online, Sept. 25, 2019 “Older Americans Are Half the Country, but Seldom Seen in Online Ads.”
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Stories We Have Helped Tell.
August 25th, 2026: Hillcrest
This new role is transforming the resident experience at one senior living community
August 12th, 2026: AgingIN
Denver choir using music to bring people together through difficult times
July 7th, 2026: Simpson House
6 Meaningful Ways to Connect During Memory Care Visits
OUR MISSION
To inspire, enrich and nurture the lives of people to make aging better.
OUR VALUES
The 3rd3rd family is inclusive, respectful, approachable and fun. We listen with empathy, lead with integrity and strive for excellence in everything we do.
OUR VISION
We aspire to be essential to the social and cultural life of senior living communities by transforming the market through innovative programming that creates a culture where people feel like they belong and feel alive.
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