AgingIN
3rd3rd secured a guest opinion article in McKnight’s Senior Living, one of the aging services industry’s leading trade publications, helping introduce AgingIN’s mission to thousands of industry professionals while establishing its leadership in the movement toward person-directed living.
Challenge
As AgingIN launched its new identity, bringing together three established organizations under one mission, it needed to build awareness, establish credibility and communicate its vision to aging services professionals nationwide. The opportunity was to position AgingIN as a thought leader advocating for a more inclusive, dignified approach to aging and care.
Solution
3rd3rd secured a guest opinion article by AgingIN Chief Executive Officer Susan Ryan in McKnight’s Senior Living. Published under the headline “Investing in Dignity: A New Narrative for Aging,” the article challenged outdated perceptions of aging and championed a more human-centered approach to care, directly reinforcing AgingIN’s mission and brand positioning.
Results
The placement introduced AgingIN’s perspective to thousands of aging services professionals through one of the industry’s most recognized publications. This valuable earned media exposure helped build brand awareness, establish thought leadership and position AgingIN as an influential voice in the future of person-directed living.
