Hillcrest
3rd3rd transformed Hillcrest’s digital presence, creating a seamless brand experience that brought its bold “Un-Retirement Community” positioning to life.
Challenge
Hillcrest’s limited digital presence wasn’t optimized to compete in a changing market or reflect its newly developed “Un-Retirement Community” identity. The community needed a cohesive digital experience that resonated with its target audience, differentiated its lifestyle and effectively converted marketing traffic into qualified leads.
Solution
3rd3rd developed a conversion-focused microsite that extended Hillcrest’s refreshed brand identity into the digital space. With clear messaging, engaging visuals and intuitive user journeys, the microsite created a consistent brand experience from first impression to inquiry. We also launched targeted Facebook advertising campaigns designed to reach prospective residents and drive qualified traffic.
Results
The integrated digital strategy contributed to a 177% year-over-year increase in marketing inquiries, demonstrating the power of a consistent, conversion-focused brand experience. Hillcrest gained a stronger digital presence, more effective lead generation and a scalable foundation for future marketing campaigns.
