PRE-LEADINGAGE NATIONAL 2026 CONFERENCE WEBINAR:
AIO + PR. THE NEW PEANUT BUTTER + JELLY?
PLEASE JOIN US ON
Wednesday, October 21 | 12:00 p.m. ET / 9:00 a.m. PT
AI is rapidly changing how we all find information. Thirty-seven percent of people aged 50-64 and 20% of those 65+ say they use AI chatbots to search. So your community needs to be there when the cited sources roll in.
Join 3rd3rd’s AIO strategists and in-house PR team for a fast-moving look at the new AI marketing mix, including owned content, earned media and paid visibility. We’ll cover what organizations can start doing today to be found, cited and trusted in AI search and why PR is mission critical to AIO. We’ll also share some early results and intel about advertising inside ChatGPT.
You’ll come away with practical ideas you can put to work now, and a head start on 2027.
Speakers: Elliott Moore, Director of Strategy,
Shonne Fegan-Ehrhardt, PR Director and
Cheri Carl, VP of Public Relations
Ready to refresh your approach in 2026? Connect with us today. Call 888-776-5135, email Amy Estridge at amy@3rd3rd.com or make an appointment below for an introductory consultation.
See 3rd3rd at LeadingAge National!
Helping nonprofits thrive is kinda our thing.
Elevating Your Success with a Compelling Foundation Brand
Sunday, October 25 • 1:00 p.m.-2:00 p.m. • Session 60-A
Your brand is your foundation. Are you treating it like one? Discover how a stronger philanthropic identity can build donor trust, increase engagement, attract larger corporate sponsorships and ultimately inspire more giving.
Speakers: Ezra Hall • Amy Estridge
Underdog Strategies for Single-Site Life Plan Communities
Monday, October 26 • 8:30 a.m.-9:30 a.m. • Session 42-D
Who says the underdog can’t win? Hear how the successful single-site Life Plan Communities are staying independent and thriving in a consolidating market through a combination of strengthened operations, culture, finances and brand.
Speakers: Donald Lilly • Shirley Turner • Cynthia Thurlow • Elliott Moore
Ezra Hall
Director of Philanthropy and Engagement
The Woodlands at Furman
Amy Estridge
Director of Account Services and Growth
3rd3rd Marketing
Donald Lilly
President, CEO
Still Hopes
Shirley Turner
Director of Sales & Marketing
Hillcrest
Cynthia Thurlow
President + CEO
3rd3rd Marketing
Elliott Moore
Director of Strategy
3rd3rd Marketing
