Upcoming 2026 Conferences.
Association of Jewish Aging Services
March 15-18, 2026: San Francisco, CA
Come meet with Cynthia Thurlow.
AJAS is focusing their annual conference this month on shaping the future of aging together.
For senior living organizations, this means rethinking how communities are positioned, how stories are told, and how growth is fueled in increasingly competitive markets.
3rd3rd’s Cynthia Thurlow will join the “Walk with Ruth” with AJAS President and CEO Ruth Katz. And one of our favorite communities San Francisco Campus for Jewish Living is on the tour!
The speaker lineup is amazing. We hope to see you there. If you’re attending, connect with Cynthia Thurlow, President and CEO of 3rd3rd, at Cynthia@3rd3rd.com to schedule time to talk strategy.
Leading Age South Carolina
March 16-19, 2026: Kiawah Island, SC
Come meet with Amy Estridge, Kaycee Kiesz and Cassie Chichester.
Monday, March 16 • 10:45 a.m.
From Nonprofit to Community Benefit Organization:
How Powerful Community Engagement Builds Your Brand and Protects Your Tax Status
This year’s LeadingAge SC theme recognizes those who are not just responding to change but leading it. Members across South Carolina are removing obstacles, challenging assumptions, and driving meaningful transformation in aging services.
This conference is a great time for recharging, refocusing and rising to what’s next.
In senior living, leading change requires more than operational excellence. It demands positioning that reflects innovation. Messaging that challenges outdated perceptions. Strategy that turns vision into measurable growth.
We’ll be in Kiawah Island sharing how forward-focused, differentiation-driven marketing is helping communities rise to what’s next and stand apart in increasingly competitive markets.
Check out 3rd3rd’s Amy Estridge presenting with Richelle Grimes of The Woodlands at Furman and Ezra Hall, Director of Philanthropy & Engagement at the Woodlands at Furman.
To coordinate time onsite, reach out to Amy Estridge, Director of Account Services and Growth, at Amy@3rd3rd.com.
The Gathering 2026 - MHS Association
March 24-26, 2026: Indianapolis, IN
Come meet with Cynthia Thurlow and Amy Estridge.
Tuesday, March 24 • 10:30 a.m.
Cynthia Thurlow, Colleen Ryan Mallon of Frasier and Aaron Rulnick of HJ Simms Discuss:
Proving Community Benefit: Protecting Tax Status Through Storytelling and Measurable Impact
Every community has a story. At MHS Association’s Gathering, the theme reminds us that mission and message are inseparable. Marketing should amplify purpose and not dilute it.
When mission-driven organizations clarify their positioning and communicate with precision, growth follows. Talk to us about how you can help you tell your own unique story and brand your brilliance.Cynthia Thurlow, 3rd3rd Marketing, President & CEO and Amy Estridge, Director of Account Services and Growth, will present along with Colleen Ryan Mallon, Frasier Life Plan Community, Chief Growth Officer and Aaron Rulnick, HJ Sims, Managing Principal.
Contact Amy Estridge, Director of Account Services and Growth, at Amy@3rd3rd.com to connect.
LeadingAge National - Leadership Summit
April 20-22, 2026: Washington DC
Tuesday, April 21 • 1:45 p.m.
Cynthia Thurlow, Timi Mafusa, Senior Manager, Studio Management at T-Mobile, and Sam Tomlinson, Executive Vice President at Warschawski will discuss:
Rebuilding Your Marketing Engine with a Modern Mindset
Join Cynthia Thurlow, President and CEO of 3rd3rd Marketing, at the LeadingAge National Leadership Summit, where more than 700 aging services leaders will gather to shape the future of the industry. The event offers strategies, tools, and connections to help leaders navigate a rapidly evolving landscape.
Cynthia will speak alongside Timi Mafua, Senior Manager, Studio Management at T-Mobile, and Sam Tomlinson, Executive Vice President at Warschawski, during the session Rebuilding Your Marketing Engine with a Modern Mindset on Tuesday, April 21, 2026 from 1:45 to 3:00 p.m.
Most nonprofit senior living leaders are falling short on innovation, but not because they lack vision. Instead, they are being held back by a decades-old marketing approach rooted in operations and census and built on the flawed assumption that adults 60+ are a homogenous audience.
This candid session will help you rethink that approach. Two advertising agency leaders and a national marketer with roots at T-Mobile USA and Starbucks will reveal why the senior living sector is getting the basics wrong, and how a new approach could create the conditions for genuine innovation. You’ll leave with a modern playbook for restructuring your marketing function, building products for the people you want to attract, and creating brand and experience platforms that unlock growth, spark demand, and enable your organization to innovate with confidence.
We hope to see you there. If you are attending, connect with Cynthia Thurlow, President and CEO of 3rd3rd, at Cynthia@3rd3rd.com to schedule time to talk strategy.
LeadingAge North Carolina
May 5-8, 2026: Asheville, NC
Come meet with Amy Estridge.
More details to come…
LeadingAge PA
May 11-13,2026: Hershey, PA
Come meet with Cynthia Thurlow and Amy Estridge.
More details to come…
LeadingAge California
May 19-22, 2026: Palm Desert, CA
Come meet with Cynthia Thurlow, Kaycee Kiesz, Elliott Moore and Angie Anderson.
More details to come…
LeadingAge Arizona
May 27-28, 2026: Chandler, AZ
Come meet with Derek Dujardin.
More details to come…
LeadingAge Washington
June 1-3, 2026: Wenatchee, WA
Come meet with Elliott Moore.
More details to come…
AgingIN
August 10-13, 2026: Denver, CO
Come meet with Cynthia Thurlow, Amy Estridge, Kaycee Kiesz and Jodi Weyland.
More details to come…
LeadingAge National
October 25-28, 2026: Philadelphia, PA
Come meet with Cynthia Thurlow, Amy Estridge, Derek Dujardin, Catherine Ensch, Elliott Moore and Kaycee Kiesz.
More details to come…
