Our Services

One team for your big dreams.

Most communities juggle a branding firm, web developer, PR person, media buyer and a friend’s niece who does social. That’s a lot of phone calls, not to mention invoices. At 3rd3rd, we provide all those services under one roof, from a team that knows your community inside and out. We pride ourselves on building long-term relationships that offer you a more cohesive strategy, a more consistent brand image and a bigger ROI.

Meet 3rd3rd

Branding & Positioning

How your community lives beyond its footprint.

Long before anyone takes a tour, they’ve already decided how they feel about you. A strong, consistent brand makes sure that feeling is the right one. We listen to residents, staff and the market, find what makes you different and then build a position no one else can claim. + Learn more

Online presence is your front door.

Most families meet you through a screen first, often on their mobile at 11:00 p.m. We create a digital presence through web, social and email that draws your ideal audience in and encourages them to reach out or schedule a visit. And perhaps most importantly, we specialize in the SEO, AIO and paid search that will get them there. + Learn more

Make the most of the attention economy.

Good PR builds trust, boosts your search rankings and keeps working long after the story runs. We help communities discover and polish their best stories and then get them in front of the right people, whether that’s national media, podcasts, bloggers, influencers or feeds where families do their homework. + Learn more

Where you show up matters.

We often get asked for cost per lead by channel, which is a fair question. But focusing on leads actually limits you, because the channel someone came in from is the last part of a much longer journey. So we help you show up everywhere the decision gets made from PR, digital and events to direct mail, sponsorships and good, old-fashioned word-of-mouth. + Learn more

Authenticity and uniqueness win.

If an image is worth a thousand words, why are most senior living images from the same stock photo library? We organize and direct custom shoots to capture real residents, real staff and real life, in the best, most interesting light possible. People can tell the difference, and that difference helps them feel seen and drawn to your community. + Learn more

Guidance from folks who’ve seen, and solved, it all.

At its heart, 3rd3rd is a consultancy that happens to make great ads. If you need senior marketing leadership without a full-time hire, we also offer fractional CMO and sales support training to empower your team to turn inquiries into move-ins.

We wrote the booklet. And the presentation. And the white paper.

Our team frequently speaks at industry conferences and on podcasts, publishes articles and white papers and shares what we’re learning to help raise the bar and reframe aging. Want us at your next conference or board retreat? We’d love to hear from you!

Some of our Clients.