Challenge
When Cadence Living decided to launch a new 62+ concept community built around all things inspiring, they turned to 3rdThird Marketing. Inspira was located off the beaten track and faced stiff competition in the Glendale, AZ, market.
Solution
We designed bold marketing and collateral materials with a thought-provoking market position to differentiate Inspira from the dozens of other communities in the area. Inspira is a place where you can go from “retired to inspired” and to wake up “inspired, not tired” each morning.
Results
Inspira’s Grand Opening celebration brought in over 200 attendees and attracted the perfect vibrant, active cohort. To date, Inspira has healthy occupancy and has achieved top-of-mind awareness in the Glendale market.
