POWER UP!
Tap Into Your Nonprofit Superpowers!
Free senior living webinars to boost marketing and dining performance.
Pre-LeadingAge Webinar:
“UNDERDOG STRATEGIES FOR SINGLE-SITE CCRCS”
Thursday, October 23 • 12:00 p.m. EST/9:00 a.m. PST. • Zoom Webinar
Join two seasoned leaders from thriving solo communities and 3rd3rd Marketing as we share real-world strategies for staying independent, including staffing approaches, lead generation and sales tactics and how to build a trusted peer network of other single-site allies.
Whether you’re firm in your independence or still weighing your affiliation options, this session will offer fresh perspectives.
You’ll learn how to:
- Get tips from two single-site CCRC leaders who are thriving without affiliation—and learn exactly how they’re doing it.
- Explore strategies for repositioning, best practices and building trusted peer networks to stay strong and independent.
- Empower your team to make confident, values-driven decisions.
WEBINARS PASSED.
TAP YOUR NONPROFIT SUPERPOWERS TO WIN MORE SALES.
Tuesday, September 9 • 9:00 a.m. PST / 12:00 p.m. EST • 40 Minutes
Nonprofit Life Plan Communities are the superheroes of the senior living world. So why are so many losing to for-profit communities? This session will help your community identify game-changing messaging and employ proven tactics in its marketing, sales, hiring and fundraising.
You’ll learn how to:
- Create core messages that will resonate with prospects and better position your community.
- Uncover the kryptonite that weakens sales performance and lead generation.
- Build status as a subject matter authority through public relations that highlights your nonprofit brand differentiators.
MARKETING BLIND SPOTS: INSIGHTS FOR THE C-SUITE.
Tuesday, September 23 • 9:00 a.m. PST / 12:00 p.m. EST • 40 Minutes
Based on more than 10 years of experience working with census-challenged communities, 3rd3rd will help the C-suite address sales, marketing and messaging issues that contribute to low census rates and poor performance. You’ll leave this presentation armed with questions and resources to be a better ally to support your sales and marketing teams.
You’ll learn how to:
- Discover the top six things your marketing team can do to double or triple revenue.
- Dig into your digital marketing to uncover wasted advertising dollars and ways to increase ROI.
- Learn about the top five common areas for improvement in most senior living marketing programs.
DINING MANAGEMENT FOR THE C-SUITE.
Tuesday, September 30 • 9:00 a.m. PST / 12:00 p.m. EST • 40 Minutes
This how-to webinar is a primer designed for executives who want to influence change and better manage their dining program but don’t know where to start. If you went to business school instead of culinary school, this presentation is for you. You will walk away with best practices and the right questions to ask for leveling up your self-operating dining programs or collaborating better with your contract dining partner.
You’ll learn how to:
- Learn how to better recruit, train and retain dining profession als and where to source the best prospects for your positions.
- Discover how self-operating your dining program pays dividends in terms of improved cost controls, food quality, consistency and resident satisfaction.
- Arm yourself with key questions and resources to empower C-leve l players to play a more active leadership role in the dining program.
All attendees will receive a “Dining Management for the C-Suite” white paper.
Ready to refresh your approach in 2025? Connect with us today. Call 888-776-5135, email us at Ideas@3rdPlus.com or make an appointment below for an introductory consultation.
