Meet The Un-Senior Living Agency, Where Strategy Meets Soul.
At 3rd3rd, we don’t treat age as a demographic. We dig deeper … into your culture, your people, and your community’s unique value proposition. Sound strategies are paired with bold creative and standout marketing tactics to drive meaningful results. Because we know that great marketing doesn’t stop at lead generation, we partner to provide ongoing strategy, full-service execution and public relations. Every tactic is grounded in your unique, authentic story, helping your brand stand out in unforgettable ways. It’s a serious strategy with a soulful spark (and lots of smiles.)
To get started, call 888-776-5135, or schedule an appointment below.
AgingIN
We’re thrilled to partner with AgingIN to launch their new brand and website, uniting the Center for Innovation, Pioneer Network, and The Green House Project. We’re helping them achieve the double bottom line: making a difference while making aging better. AgingIN are the PEOPLE People of aging services, and we’re proud to champion their story across channels and media.
Learn more about AgingIN and their services. Listen to 3rd3rd founder, Cynthia Thurlow, and AgingIN‘s CEO, Susan Ryan in the Elevate Eldercare podcast.
Breaking Records at Hillcrest
Last fiscal year, Hillcrest didn’t just meet their entrance fee goals—they more than doubled them. 3rd3rd loves partnering with single-site Life Plan communities that are entrepreneurial, committed to quality and unafraid to think outside the box. Hillcrest’s bold spirit along with 3rd3rd’s lead generation skill made it happen, and the results speak for themselves.
Free webinars to join this Fall!
Please check out these senior living webinars to help you boost marketing and dining performance.
Kudos Corner!
Big Kudos to Simpson Senior!
Is this September feeling a little HOT? Kudos to Simpson’s Jenner’s Pond for an outstanding census achievement—an average of 5+ new Life Plan residents moving in each month over the last three months! 🌟
Kudos to Jenner's Pond!
We’d like to give a standing ovation to Jenner’s Pond for smashing their 2024 entrance fee sales goal by 5%—that’s $600,000 over their $12M target! And the momentum didn’t stop there—they have six entrance fee move-ins lined up in Q1 of 2025.
Yay! The Woodlands
KUDOS to Angela Hecker and her stellar sales and marketing team for averaging 15+ waitlist deposits a month. Their consistent marketing presence, second-to-none campus and five-star, Southern hospitality all add up to amazing results.
Grace Gardens: A Lifestyle Approach to selling Memory Care
As of 2023, Grace Gardens has become known as the premier memory care community in Orange County, California.
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3rd3rd Portfolio
Proud as a peacock about our work—never cookie cutter, always custom. See how 3rd3rd helps communities soar.
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Hearthstone: Census Building
In ensure project viability, The Hearthstone needed to secure 11 deposits prior to breaking ground on The Cove East.
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Schedule a Meeting.
Schedule a 30-minute meeting with us or call 888-776-5135 to learn more. We look forward to working with you!
Marketing that sees people, not stereotypes.
Being “ageist aware” in marketing means treating older adults like people with unique preference interests, tastes and desires. 3rd3rd’s sophisticated, strategy-driven marketing connects deeply with your target audience, inspiring action and building lasting relationships. Every campaign reflects authentic aspirations and resonates with personalities. When the right message meets the right audience, magic happens!
Smaller the Ad, Bigger the IdeaSee how we helped a 55+ rental product creatively differentiate itself from other retirement communities. |
Branding & MarketingSucceed with branding focused on your unique strengths while promoting positive aging. |
250:1 ROIThis lead gen Mermaid campaign leased up a blue sky expansion in three months and attracted more than 225 attendees over two weekends. |
Sales Coaching for Bigger WinsOur player-coach model means we embed with your sales team to hone communication skills and boost closings. |
Lifestyle Videos SellSee how one Orange County CCRC effectively used Facebook video to sell a lifestyle to great effect. |
Cosmic Soup PodcastWe don’t keep our secrets to ourselves. And we’re sharing with the world. |
The Best Story WinsWhat if your competitor put their logo on your ad or website, and nobody could tell the difference? That’s the problem with most senior living brands today. |
The Impact of AgeismAt 3rdPlus, we talk a lot about how ageism is at play in senior living communities and can negatively impact their financial success. |
Brand LaunchSee how we infused lifestyle with memory care to position Grace Gardens as the premier community in Orange County, CA. |
Ready to Make a ChangeThis white paper steps you through The Woodlands at Furman’s thought process in approaching the change as well as the process. |
See 3rdPlus at a GlanceFlip through our online brochure to see how everything fits together. |
Gray Hair Is Not a Target MarketShift photos and messaging away from ageist content for positive results. |
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