Challenge
Create a luxury, high-end lifestyle brand for a new retirement community in Troon, located just a half a mile from the Four Season’s Resort in Scottsdale, AZ.
Solution
Working with Cadence Living and Ryan Company, 3rdThird conducted an in-depth naming and branding exercise under a very tight schedule. We presented the name “ACOYA”, which was derived from the Akoya oyster, renowned for producing the highest quality pearls in the world—and, we felt, the perfect metaphor for a luxury lifestyle community.
Results
ACOYA Troon opened in late 2020 with robust leads, pre-sales and social media engagement that exceeded expectations. To date, ACOYA Troon is near full occupancy with a healthy wait list. The ACOYA brand name will be used for other high-end communities across multiple sites and regions.
