I have a rule as a career marketer: Never click digital ads. (We all know what happens next… the endless retargeting, the algorithmic stalking, the sudden realization that you’re being watched more closely than your own dog.)...
AI is fantastic at speed, pattern-spotting and scale. It’s not fantastic at judgment, nuance or living your brand’s values. Use it—wisely. Click the link below to learn more about AI and advertising....
Why NOW is a prime opportunity for senior living communities. When money feels uncertain, people look for trusted guides. This is the moment for communities to be a resource hub—not just a sales engine....
As a culmination of 3rdPlus’ recognition of Anti-Ageism Day 2023, Saturday, October 7, we are sharing some national observations about how “benevolent ageism” could impact your senior living community’s business and resident psyche....
“If the business you are in requires you to deal with people, you, my friend, are in sales.” -Zig Ziegler...
Check out 3rdPlus founder Cynthia Thurlow-Cruver’s interview with Mary-Therese Griffen from Media Champions on their Daily Ad Briefs webcast....
Today, my team and I are launching 3rdPlus. Our mission is to inspire, enrich and nurture the lives of people to make aging better. ...
What we love about repositioning projects is helping good communities increase occupancy and SHINE. ...
Gardening is one of my favorite hobbies, and I think a lot while I do it. ...
